26 percent. The share of mobile video viewers in this segment is 22%. mobile video live broadcasting in Poland
Although the first webcasts could be watched already years ago, and their mobile versions are also not new today, only now live video from a smartphone is becoming common. This is certainly due to the wider access to mobile Internet and popularization of this function by large social networks. The Live option is now the apple of Facebook’s eye, and YouTube is getting ready to launch such an option in its app.
According to GoMobi report.pl pt. „Mobile video 2016” already 22 percent. osób in Poland, whichóre watching online video, streamed live themselves using a smartphone or tablet. 26 percent. osób admitted to already watching live video on their mobile device. 42 percent. The number of people who have not seen such material, while 32% have not seen such material. is not able to remember.
What types of live content did respondents in Poland watch?
Nearly half of these are reports from political, social or economic events (49% of the.). Then there were the transmissions from the concertóIn Poland, it is only a matter of time before the transmission of a single signal to two broadcasters and other mass events (30%).) and reports broadcasted by friends (28%).). 4 percent. The respondents met with „other” We are also very interested in the mobile TV industry, e.g. in sports broadcasts.
And as the popularity of streaming apps grows exponentially, one would expect that mobile consumers of online videoów will be familiar with more than one such instrumentów. 28 percent. respondents pointed to Facebook’s Live service. After 13 percent. Periscope, owned by Twitter’The Meerkat app, whichóróIt is also aimed at tweeting audiencesóin and a young live.ly, created by the authoróin the application musical.ly. 11 percent. recognized the Ustream tool belonging to the streaming company of the same name. 37%. When asked, they did not know of such tools in the ogóle.
Spośród those whoóIf you have already made your first mobile broadcast, 29 percent of the users have already made their first mobile broadcast. used Facebook. As much as 23 percent. used live for this purpose.ly, with 21% for Twitter’s Periscope. Periscope and Meerkat applications, and 18% of the. Ustream. Facebook Live option was most frequently used by people aged 15 – 44. Periscope is particularly popular withóThe most likely to use Facebook Live were respondents aged 45 – 54, and those over the age of 54 primarily chose Ustream.
Live video puts a smile on a marketer’s faceów
As recently as two years ago, the number of peopleóIn the application for video transmission it was extremely difficult. This was convinced by twórca Yevvo, when he closed the service, despite the fact that it had almost pół million usersów. When póLater, he tapped into the Twitter community and launched the Meerkat app, already seeing more traffic. It seems that we are just starting to get used to the fact that with a smartphone or tablet we can instantly broadcast a video to the whole world. It’s helped by faster and cheaper data streaming, available from almost anywhere in the worldówe find ourselves in.
It’s hard to deny that Facebook is aiming very high when it comes to video streaming today. Currently paying around 50 millionóin USDóin over a hundred broadcastersóand celebritiesów to use the Live and „infected” its other. He has even created a special broadcast map for the desktop version, so that every user can find their own broadcastóhead to find a message from your area. She is also currently working m.in. We have been working on the possibility of transmitting a single signal from twoóch places at the same time or broadcasting with funny filters placed on the face.
Marketers have also taken to live video. In their experience, they need to be looked at from a slightly different angle than online video ogólnie. We have to remember to make the message long and attract as many interested people as possible. We need to carefully check the quality of the internet connection and release special trailers of our broadcast – It is only someóre recommendations.
Mobile live video can have a huge reach. Facebook’s archived broadcast of a mother wearing a Chewbacca mask (a character from „Star Wars”) was watched by nearly 200 millionóThe option of live streaming is now on the minds of Facebook representativesów. Live content is sure to open up more opportunities for mid-roll ads used in VOD services – tests already run by Facebook. But live video also presents completely new challenges, including ethical ones. In early July, a woman recounted the final moments of her partner’s life who was shot by police during a traffic check in the U.S. The video has caused a lot of controversy and an avalanche of wordsóThe user’s attitude towards Mark Zuckerberg’s service, whichóry did not block the drastic message.
GoMobi study.pl seems to clearly identify Facebook as the current and perhaps future leader in mobile video streaming. However, we have to keep in mind that YouTube is still preparing to launch the live function in the app, and Snapchat has so far only launched real-time video calls. I wonder what they will offer soon.
Research preceding the report „Video mobile 2016” was carried out using the CAWI (Computer-Assisted Web Interview) method on the Internetóbie 1120 osób. The structure of próto be in line with the structure of internet usersóin Poland in terms of gender, age and place of residence. The survey was conducted on 18 – July 26, 2016 by research agency Mobile Institute.
The study measures key parameters for the Polish market, including mobile video penetration, mobile video consumption, device usage, technology accessibility, user behavioural attitudes in terms of gender, age, and number of visitorsóin, the range of content consumed.
