App market analysis. How to research mobile applications using marketplace tools?
Rozwój market technologies are driving the emergence of more and more platforms for mobile application analysis, zaróWell in terms of technology, user activity surveysów, as well as in-store visibility (ASO). This data is extremely useful in building market entry strategies, benchmarking against competitors, building KPIs or verifying target group usage. Using three tools as examples, I suggest how to analyze the competition, extract data on usage or search for new marketsów.
1. ASO analysis
Apptweak is one of the best market tools used to optimize the resultóin-store organic (ASO). It allows, above all, for a deep and accurate analysis of the salóI show you how to analyze your competitors, extract usage data or search for new marketsóin the key can generate installations within a month. The tool enables róAlso tracking competitors in terms of ranking and visibility in the sites.
Technology collects all competitive data on a timeline, with whichócruise will find out when an update was published, a changed icon, description, or noticed other trends regarding the resultów. The whole system is also integrated with Google Play and App Store consoles, and when properly connected, additional features such as. Sentiment analysis (based on data from user comments)ów).
Figure 1. analytics systemóin key / Apptweak
2. Market analysis
Thanks to Apptopia technology we can generate estimates of downloads, revenueóin and usage of more than 7 millionóin applications around the world. The application provides a róAlso estimated revenues for mobile apps from internal systemóin payments, zaróThe tool analyzes data from both iOS and Google Play systems. This data, combined with installation numbers, allows you to create models that take into account ARPU, one of the most important indicatorsóThe average revenue (ARPU) in the marketógenerated by a single user).
At the moment, data is made available on approx. 60 countryóThis allows us to build models for entering new markets where the competition generates the best results. This is often used for the so-called. soft launch, i.e., a test release of an app in selected 1-2-3 markets to assess usability and ROI.
Figure 2. Analysis of behavioral models / Apptopia
3. Performance analysis
One of the tools for conducting performance analysis is widely known in the market SimilarWeb. However, not everyone knows that this tool analyzes not only data fromóin web applications, but also in mobile applications.
SimilarWeb publishes very important data in the context of app usage m.in.:
– DAU, which is the daily number of active usersów;
– What percentage of usersów uses apps every day;
– How much time on average a user spends in the application.
Within the available data we can also compare the user profile of the application with similar applications on the market. In other words, we will learn how the target group of a given app uses other apps. Thus a new way ofób for campaign targeting. Additionally, we have data available on demographics.
SimilarWeb to róalso aggregated data on retention, whichóThis is often one of the most important indicators of theóin market efficiency. In the current competitive market, if we retained more than a third of the useróIn the first day after installation, we achieve a great result, at least in terms of retention. Of course, this data róThe differences are very big depending on the category of the application.
Figure 3. App usage analysis / Similarweb
Apptopia market analysis is very important at the very beginning, in the phase of application design, market analysis or building a target user profile. Nevertheless, the indicated tools enable róAlso constant monitoring of app visibility, trafficóin competition, or changes in the market in similar categories.